Do you live in California? Check out our California Privacy Statement, which supplements this Privacy Policy.

Hey there! Welcome to Live!'s Privacy Policy.

This Privacy Policy applies from January 22, 2024.

1. Who We Are
2. Data We Collect
3. How We Use Data
4. How We Share Data
5. How Match Group Companies Work Together
6. Cross-Border Data Transfer
7. Your Rights
8. How Long We Retain Your Data
9. Children's Privacy
10. Privacy Policy Changes
11. How To Contact Us

1. Who We Are

If you live in the European Economic Area (“EEA”), the United Kingdom or Switzerland, the company responsible for your information under this Privacy Policy (the “data controller”) is:

MTCH Technology Services Limited
Live!
1 Hatch Street Upper
Dublin 2
Dublin
D02 PY28
Ireland

If you live outside the EEA, the United Kingdom or Switzerland, or Japan, the company responsible for your information is:

Plentyoffish Media ULC
1133 Melville Street
Vancouver, BC V6E 4E5

2. Data We Collect

To ensure you make the most of Live!, we need some information about yourself so we can help you make the most of this experience, including finding live streams that may be of interest to you and/or helping you build your own community. Using Live! also generates some information. For more fulsome information, see below.

Data you give us

Categories Description
Profile Data A short version of your profile on the Service you initially used to join Live! is sent to populate your Live! profile, notably your gender, age and location (city/country) alongside some technical information such as your geolocation (if available) or when you registered. You’ll also have the opportunity to provide additional information, for instance the type of streamers you’d like to watch. Some of this data may be considered sensitive or special in certain countries, such as details about sexual orientation, racial or ethnic origins. If you choose to provide this data, you consent to us using it as laid out in this Privacy Policy.
Content When you use Live!, you may post photos, videos, audio, text and other types of content, such as your chats with other Live! users.
Purchase and Cash Out Data When you purchase Live! credits on the Service, we receive the details of the transaction (e.g., what you purchased, the date of the transaction, and the price) so you can use them on Live!. Similarly, when you use the cash-out feature, we receive the details of the cash-out transaction.
Marketing, Survey and Research Data We sometimes run (i) surveys, focus groups, or market studies for research purposes and (ii) promotions, events or contests for marketing purposes. When you choose to participate, you give us information to process your entry and participation, as well as your responses to our questions and your feedback.
Third-Party Data When you choose to share with us information about other people (for example if you submit a query or report involving a Live! user), we process this data on your behalf to complete your request.
Customer Support Data When you contact us, you provide us with information that may be necessary to help address your inquiry. Other people may also submit queries or reports involving you. Finally, our moderation tools and teams can collect additional data as part of their investigations. Further, we are part of the Match Group family of businesses. Match Group considers the safety and security of our users is a top priority. If you were banned from another Match Group service, your data may be shared with us to allow us to take necessary actions, including issuing warnings, suspensions, bans or others. Where legally allowed, we can also receive information about suspected or convicted bad actors from third parties as part of our efforts to ensure Live! users safety and security.

Data generated or automatically collected

Categories Description
Usage Data Using Live! generates data about your activity, including how you use it (e.g., when you use it, actions taken, information shown to you) and how you interact with others (e.g., searching, communicating).
Technical Data Using Live! involves the collection of data from and about the device(s) you use to access our platform, including hardware and software information such as IP address, device ID and type, apps settings and characteristics, app crashes, identifiers associated with cookies or other technologies that may uniquely identify a device or browser. For more information about cookies, check the cookie policy of the Service.

3. Why and How We Use Your Data

The main reason we process your data is to provide Live! and improve it over time. That includes recommending you live streams to watch, personalizing your experience, and just helping you make the most of Live!. We also process your data to keep you and all Live! users safe and secure while using the platform. We take this responsibility very seriously and we’re always working to improve our systems and processes to help protect you.

Purposes for processing your dataGrounds for processing your dataCategories of data processed (Those are described in Section 3 of this Policy)
To enable you to use Live!, including:
  • Creating and maintaining your profile on Live!
  • Operating and maintaining the various features on Live!
  • Recommending livestreams and recommending your livestreams to others
  • Responding to your requests and questions
  • Monitoring the well functioning of Live! and troubleshooting and fixing issues as needed
  • Performance of our contract with you
  • Your consent (where sensitive data or other type of data that requires consent is processed)
  • Profile Data
  • Content
  • Purchase Data
  • Third Party Data
  • Customer Support Data
  • Usage Data
  • Technical Data
To enable payments, cash-out on Live!, including:
  • Processing cash-outs
  • Offering discounts and promotions, customizing prices
  • Performance of our contract with you
  • Usage Data
  • Profile Data
  • Purchase Data
To improve Live! and create new features, including:
  • Running focus groups, market studies and surveys
  • Analyzing how Live! is used
  • Reviewing interactions with customer care teams to improve service quality
  • Improving and developing new processes, models, tools, features and services and testing them out
  • Performance of our contract with you
  • Our legitimate interest: It is in our legitimate interest to improve the Live! experience over time
  • Consent where required under applicable law (e.g., we may process data deemed sensitive or special in certain countries to help make sure that the various communities using Live! are being treated fairly and equitably and that Live! remains diverse and inclusive)
  • Profile Data
  • Content
  • Purchase Data
  • Third Party Data
  • Customer Support Data
  • Usage Data
  • Technical Data
To keep you and other Live! users safe on the platform and across Match Group, including:
  • Preventing, detecting and fighting against violations of our Terms, fraud and other illegal or unauthorized activities
  • Developing and improving tools to prevent, detect and fight against violations of our Terms, fraud and other illegal or unauthorized activities
  • Preventing recurrences, notably by preventing individuals who violate our Terms from creating a new account
  • Letting individuals who submit a report know what we’ve done about it
  • Verifying your identity
  • Securing payments and fighting against financial fraud
For more information on safety, integrity and security generally, visit our Safety Tips and Community Guidelines.
  • Performance of our contract with you
  • Our legitimate interest: It is in our legitimate interest to improve the Live! experience over time
  • Protection of your vital interests and that of other Live! users
  • Compliance with legal obligations that apply to us such as taking down illicit content
  • Profile Data
  • Content
  • Purchase Data
  • Third Party Data
  • Customer Support Data
  • Usage Data
  • Technical Data
To comply with applicable law, establish, exercise and defend legal claims & rights, including:
  • Preserving data to comply – and evidence compliance – with applicable law
  • Supporting investigations and defending potential or ongoing litigation, regulatory action or dispute
  • Responding to lawful requests from law enforcement, courts, regulators, and other third parties
  • Reporting illegal or infringing content to law enforcement, government or other authorities
  • Establishing, exercising, or defending ongoing or threatened claims
  • Sharing data with law enforcement or partners to combat abusive or illegal behavior
  • Performance of our contract with you
  • Our legitimate interest: It is in our legitimate interest to comply with applicable law and protect ourselves, Live! users and others, including as part of investigations, legal proceedings and other disputes
  • Protection of your vital interests and that of other Live! users
  • Compliance with legal obligations applying to us such as responding to law enforcement requests for information
 The categories of data shared will vary based on the specific circumstances surrounding each obligation, compelling interest or dispute

4. How We Share Data

Some of your information may be accessible to other Live! users because it is part of your public Live! Profile, because you shared information in a livestream or because you interacted with others on Live!. We also share data with service providers who assist us in operating Live! with other Match Group companies for the reasons laid out below and, in some cases, for legal and related reasons.

Recipients Reasons for sharing Categories of Personal Data
Other Live! users You share data with other Live! users when you voluntarily disclose information on Live! for others to see or hear (e.g., your public profile or information you share during a live streaming). If someone submits a report involving you (such as a claim you violated our Terms of Use), we may let the reporter know what actions we took, if any, as a result of their report. The same applies if you submit a report involving another user.
  • Profile Data
  • Content
  • Third Party Data
  • Customer Support Data
Service providers We share data with vendors and partners who help us operate, promote and improve the Live! experience. They provide us services such as data hosting and maintenance, analytics, customer care, marketing, advertising, cash-out processing, legal support, and security operations. Depending on the service provided by the vendor or partner, it may include:
  • Profile Data
  • Content
  • Purchase Data
  • Marketing, Survey and Research Data
  • Third Party Data
  • Customer Support Data
  • Usage Data
  • Technical Data
Affiliates We may share data with affiliates or receive data from them for the purposes laid out in Section 5 of this Live! Privacy Policy. The categories of data will vary based on the reason for sharing, but it may include:
  • Profile Data
  • Content
  • Purchase Data
  • Third Party Data
  • Customer Support Data
  • Usage Data
  • Technical Data
Law enforcement authorities We may disclose your data to: (i) comply with a legal process, such as a court order, subpoena or search warrant, government / law enforcement investigation or other legal requirements; (ii) assist in the prevention or detection of crime; (iii) protect the safety of any person; and (iv) establish, exercise or defend legal claims. The categories of data shared will vary depending on the specific circumstances surrounding the request, but it often can include:
  • Profile Data
  • Content
  • Purchase Data
  • Customer Support Data
  • Third Party Data
  • Usage Data
  • Technical Data
In the context of merger and acquisition, with our Affiliates or new owner(s) We may transfer your data if we are involved, whether in whole or in part, in a merger, sale, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy or other change of ownership or control. The categories of data shared will vary based on the type of corporate transaction. It may include the entire organization data or only a specific subset such as Purchase Data.

5. How Match Group Companies Work Together

We may share and receive data about you within the Match Group family of businesses for the reasons laid out below:

  • To make all Match Group platforms safer, for instance by making sure that when a bad actor is found on one Match Group platform (for instance ours), they can be banned from all.
  • To assist each other in data processing operations, as service providers. This assistance may include processing operations, such as data hosting and maintenance, customer care, marketing, analytics, finance and accounting, legal support, payment processing, service improvement, data security and fighting against spam, abuse, fraud and other wrongdoings.
  • For other legitimate business purposes including corporate / consolidated audit, analysis and reporting.

Learn more about how Match Group companies work together.

6. Cross-Border Data Transfers

Because we operate a global platform, the sharing of your data laid out in Section 4 involves cross-border data transfers to the United States of America and other countries that may have different laws about data processing. When we transfer personal data outside of the EEA, the United Kingdom, Switzerland or other countries whose data protection laws have been deemed adequate by the European Commission or other competent governmental bodies, we typically rely on what are called standard contract clauses. These standard contractual clauses are commitments between companies transferring personal data, binding them to protect the privacy and security of your data. Contact us [email protected] for a copy.

7. Your Rights

We want you to be in control of your data, including getting access to it, correcting it, deleting it and objecting to or restricting its processing. Depending on where you live, these may be rights available to you by law, under different names (e.g., right of access or right to know, right to delete, right to erasure or to be forgotten, right to opt-out, etc.).
Some of these actions can be performed directly on Live!. In addition, since Live! is made available to you through another Service, we encourage you to read that Service’s general privacy policy for a description of the rights available to you and how you can exercise them.
If you are a resident of Virginia, Colorado, or Connecticut, USA, if we deny your privacy request, you may be able to appeal by contacting us [email protected], and explicitly referencing “Privacy Request Appeal.” If you have concerns about the result of your appeal, you may contact the attorney general for your state.

In certain countries, including in the European Economic Area and the United Kingdom, you have a right to lodge a complaint with the appropriate data protection authority if you have concerns about how we process your personal data. You can find information about your data protection regulator in the European Economic Area here, and in the United Kingdom here. The data protection authority you can lodge a complaint with may be that of your habitual residence, where you work or where an alleged infringement took place.

8. How Long We Retain Your Data

We keep your personal data only as long as necessary for legitimate business reasons (as laid out in Section 5) and as permitted by applicable law.
You can close your account on the Service at any time, which will close your Live! profile.

9. Children's Privacy

Live! is restricted to individuals who are 18 years of age or older. We do not permit individuals under the age of 18 on our platform. If you suspect that a user is under the age of 18, please use the reporting mechanism available on the platform.

10. Privacy Policy Changes

This policy may change over time. We will notify you before material changes take effect so that you have time to review the changes.

11. How to Contact Us

If you have questions about this Privacy Policy, you have different options below:

If you live in the European Economic Area, the United Kingdom or Switzerland:

Online: here

By post:
Data Protection Officer
MTCH Technology Services Limited
Live!
1 Hatch Street Upper
Dublin 2
Dublin
D02 PY28
Ireland

If you live outside the European Economic Area, the United Kingdom or Switzerland:

Online: here

By post:

Data Protection Officer
Plentyoffish Media ULC
1133 Melville Street
Vancouver, BC V6E 4E5